Too often, communication from the centre fails to recognise the needs of the varying types of internal audiences especially within a remote or widely dispersed workforce: the field engineer or sales executive who may work mainly on their own and rarely return to a corporate location. The result, quite simply, is that employees go their own way and it's bad for the brand.
How then do we best communicate with the dispersed workforce? Our Five-Minute Memo looks at the issue and some positive approaches. Download the PDF here.
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