Branding

A brand is a set of values which forms part of the promise your organisation makes to customers and stakeholders. The graphic logo acts like a touchstone, a visual spark. Without the values and company behaviour, the brand is merely an empty shell.

People talk of 'living the brand' which means that it has to be more than a process, it has to first capture the imagination of your employees. Then translate into behaviours driven by beliefs and values not by parrot fashion learning and a reliance on process.

It may be your company brand or new internal branding developed to catalyse change in your organisation. We help organisations like yourselves to better understand the brand opportunity and its potential, while creating carefully crafted and exciting solutions. Its a visual - emotional - intelligence based approach using a blend of cutting-edge thinking and proven practices such as Appreciative Inquiry. We work from your initial brief, developing strategy, approach and implementation, including employee engagement. 

“When you launch a new company you have nothing but plans and dreams. To succeed, to bring customers and staff along with you, aspirations must be made to appear real. That's what Saffron House did for us; they gave us a banner under which we could work together to build a world-class public sector business.”

David Sherlock - Chief Executive Adult Learning Inspectorate

Talk to SAFFRON HOUSE about:

INTERNAL BRANDING
Creating presence and awareness for internal programmes to work through internal channels.

MERGER & ACQUISITION
Development of Brand Strategy, resolution of identity issues, including alignment of brand and sub-brands and employee engagement.

BRAND REFRESH
Updating or reinterpretation of the brand and look & feel to align with business change, markets, product and service positioning.